Download Content Marketing Guide

 What’s included in the guide?

Content Marketing is the cornerstone of Inbound Marketing. And our Beginner’s Guide to Content Marketing will introduce you to the fundamentals behind this powerful business tool. In this insightful guide, you’ll learn how to:

  • What content marketing is & how it benefits your business
  • Plan a fool-proof content calendar
  • Create audience-grabbing content
  • Promote to your ideal customer
  • Analyse and measure your successes

+ BONUS Buyer Persona Template
+TIPS on linking content to the Buyer’s Journey
+ 6-3-5 Brainwriting technique
+ Content Calendar Template
+ The 6 rules for contagious content by Jonah Berger

Download your Content Marketing Guide


Before you create anything, you need a solid plan in place to ensure your efforts aren’t’ going to waste. Learn how to plan like a pro and better your competitors. 


With a solid plan in place, you’re now able to create attention-grabbing content. Learn best practices for search, how to write well and how to never run out of ideas.


You’ve created something awesome, and now it’s time to share it with the world. Learn industry secrets to get the most eyes on your content and what types of content to promote where.


With your content out in the world, it’s time to see how it’s performing. In this chapter, you’ll learn what metrics to monitor, how to measure success and what to do with your data.

How does Content Marketing help my business?

  • Builds brand awareness
  • Retains and builds loyalty with your customers
  • Presents you as a thought-leader
  • Has a direct, tangible impact on your site’s SEO
  • Sells products, services and causes in a trustworthy way
  • Drives profitable customer actions

Meet The Author

Ruth Hartnoll Content Director

Content Director Ruth is your go-to Copywriting, Content Marketing and Social Media specialist. She lives for sharing ideas and stories and can often be found scouring the internet for the latest in digital marketing trends. Ruth has been planning, creating, promoting and analysing content for just over four years now. She’s also HubSpot Certified in Content Marketing – meaning you’re in safe hands.