Having a consistent Instagram feed that reflects your brand’s services, values and culture costs nothing. Depending on the sector, this may be one of the easiest ways for small businesses to build a social media presence and following. Some businesses even use Instagram as their primary tool for sales.
If you’re unsure where to start and need some inspiration for your feed, we’ve got you covered. Liverpool is home to some amazing and unique small businesses, but having a strong social media presence is what sets these five businesses apart. From cakes to candles and vintage clothing, these businesses sure know how to utilise Instagram to firmly establish their brand identities and attract followers.
The Nakery is the best place in Liverpool to get your hands on some delicious, guilt-free treats. The business developed after #FemaleFounder Natalie Shilton started coming up with her creations as a hobby in her home kitchen with no previous baking experience. All of Natalie’s products are raw, vegan, gluten and refined sugar-free.
The Nakery’s Instagram feed is full of mouth-watering images of cakes. The variety of products featured means that the feed never looks boring or repetitive. Inspirational quotes are frequently posted that relate to small business owners and ambitious dreamers. By posting this type of content, The Nakery represents itself as a business that cares about its clients and competitors.
Top takeaway for small businesses: If you’re a product-based business, put it front and centre of your feed. Cakes abound!
Practical Magic Vintage
Practical Magic Vintage is a vintage clothing business that was set up by two sisters. It’s Instagram feed is unique, eclectic and eccentric. The images used of the clothing and jewellery are vibrant, instantly conveying the brands’ individuality. This account is a great example of how you can use your Instagram feed to represent the personality of your business.
Thanks to their timely response with customer queries, Practical Magic is a great business to emulate for a friendly and professional Insta manner.
Top takeaway for small businesses: Theme your feed to keep it looking consistent. Stick to a similar colour palette, related subjects and consistent visual language.
Owen Drew is a business that sells a range of candles, founded by Drew Cockton. Their Instagram feed shows a multitude of beautifully shot images of the products, emphasising the theme of luxury and quality.
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Products are given spotlight attention and kept top of mind thanks to Owen Drew’s impressive use of Instagram Story Highlights. They have a range of clearly titled story highlights showing awards, events and products. Being at the top of your feed, story highlights are a great way to instantly attract attention to the areas of your business you want to be known for or are most proud of.
Top takeaway for small businesses: Have a range of labelled story highlights so that your audience can quickly get a sense of what your business is about.
Prop Me Pretty
Prop Me Pretty is a business that specialises in event decor, particularly weddings, parties and baby showers.
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ⓟⓡⓞⓟ ⓜⓔ ⓟⓡⓔⓣⓣⓨ ➸ Loved my little stand yesterday at @onefineday_liv wedding fair. We showcased our blush sequin wall, paper flower wall, giant balloons and our latest hanging flower copper pipe backdrop 💗 • • • • #propmepretty #propmeprettyballoons #weddingfair #weddingshow #onefineday #bride #groom #bridetobe #groomtobe #motherofbride #tasselballoons #giantballoons #weddinginspo #weddingdecor #weddingdecorations #weddingphotography #backdrop #prop #pretty #event #stand #backdropideas #flowerwall #hangingflowers #qualatex #tassel #hangingbackdrop #toptable #caketable
To help highlight the company’s impressive work, stunning shots are taken of live events, helping the viewer to feel part of the action and generate a feeling of FOMO. This builds a good reputation as it allows the audience to see for themselves that Prop Me Pretty is consistently working on new events. Their strong Instagram presence has played a significant part in how they have gone on to work with big brands such as Topshop, Miss Pap and Very.co.uk!
Top takeaway for small businesses: Give yourself credit for your best work by showing it off whenever you can.
The Pen Factory
The Pen Factory is an independent bar and bistro on Hope Street, specialising in tapas-like dishes. Their Instagram feed is a fantastic example of how a restaurant or bar should photograph their meals and drinks. The feed looks clean, organised and professional.
By using both posts and Instagram stories, The Pen Factory promotes anything from useful deals to exciting events such as live music and cocktail tasting nights.
Top takeaway for small businesses: Use high quality, well-shot images that accurately reflect the atmosphere of your business.
We hope that you can find some inspiration from these small businesses. Some key points to take away are:
- Upload consistently
- Have a ‘theme’ to your posts
- Represent your brand’s personality
- Showcase your best work
- Engage with comments
- Use stories and highlights
Thanks for reading!
If you want to find more great Instagrams to follow, why not check out our post on our 10 favourite accounts to follow for female empowerment. Or, if you’re looking to get more Insta-savvy, read our guide on how to master Instagram hashtags.