Digital Marketing Basics: How to buy a domain for your website

Digital Marketing Basics: How to buy a domain for your website

Here’s our step by step guide on how to buy a domain for your SME’s website.

Finding the right domain provider for your website can be a daunting task, especially when you’re not familiar with the different options available to you. This is why we’ve compiled a handy list of existing domain providers, tried and tested by ourselves and our clients. We’ve also listed the pros and cons for each one, enabling you to make an informed decision.

What are some examples of domain providers?

GoDaddy

Pros:

  • Incredibly popular domain provider and web hosting company
  • Around 17.5 million worldwide customers
  • More than 76 million domain names under their management
  • Tiered pricing (good for a range of customers with different needs)
  • Easy to use

Cons:

  • Limited database memory size, as well as a number of email addresses
  • Rather than using Fantastico or cPanel as Hosting Panels, they use their own custom Hosting Panel. This can be limiting for users the more in-depth they get with their site.

123 Reg

Pros:

  • A UK based company with a range of centres across the country
  • Customer support is fantastic
  • Powerful hosting technology
  • They offer a large range of hosting plans
  • One free domain name is provided with most plans

Cons:

  • WordPress and Drupal can’t be installed on The Starter Package, as well as other limiting features
  • Mobile versions of websites must be built separately (two separate sites).

TSO Host

Pros:

  • A well-run organisation that still has most of its original founding team (genuine with great customer service)
  • From their UK base, they host around 500,000 websites (a great scale)
  • Fantastic uptime (99.98% on average)
  • WordPress, Drupal and ZenCart can be installed with one-click
  • They offer a 60-day money back guarantee with each shared hosting plan (a lot better than competitors, with no hidden fees or tricks)

Cons:

  • Strict payment terms
  • No free domain name provided on select plans
  • Limited mobile support
  • So I’ve made my choice, what next?

Once you’ve had a little read about each domain provider and found one that suits your SME’s needs, then you can start to think about the actual domain name. This is something that you should think carefully about, as it affects your branding and authority on Google in either positive or negative ways.

A good way to test your domain name out is on the namecheckr website. Not only does it allow you to see if your domain name is available for a website, but it includes all mainstream social media channels, such as Instagram, Twitter, Facebook, Youtube, etc. , even Spotify! How can you go wrong?

My domain is available, how do I buy it?

We want to make this as simple as possible, so here’s our super-quick walkthrough.

  • Do a trademark search. Just to double check, and watch your back when it comes to competitors. Law Donut is a great tool for this
  • Search domain extensions, a.k.a. If your desired domain is a .com domain, are other businesses websites under the same name, but .co.uk?
  • Make sure your domain is good for your brands. To put it bluntly, does it include any inappropriate or unintentional words when written as words together? (www.bitefartcafe.com – Bitef Art Cafe).
  • Check out your provider thoroughly. Make sure that your domain will be registered in your name, and make sure you know about what support is included (especially if you don’t have tons of experience). Reviews are a good way of doing this.
  • Get a good deal for YOU. Make sure your package is right for your SME, and possibly take a first-year special into consideration.
  • Double-check over renewal terms before you buy, as you’ll thank yourself for this in subsequent years.
  • Double, double-check how long you’ll be registering for. This is a big commitment, and you need to make sure that it’s best for your business.
  • JUST DO IT. Take that final step, and have fun with your new domain! Be the first to get what you want.

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