Content marketing involves the creation and sharing of online material such as blogs, videos or social media posts and stimulates interest in your brand. It works on the principle of ‘pull marketing’ by providing valuable content, which works long after being published and can help to increase your referral traffic. You should aim to create useful content that people want to read, but if you can create content that people want to share, you’ll be way ahead of the game. Want to know how to increase the reach of your content?
Read through the techniques below that will guide you on how to develop your content marketing hashtag strategy.
Use hashtags to enhance your content
Hashtags have a crucial role to play at each stage of the content marketing process. At their most basic level, they are content amplifiers. People use them to search for information on social channels. Thus, tagging your content appropriately makes it easier for an audience to find you. Hashtags are beneficial to communications for two reasons. Firstly, they categorise information about specific topics, and secondly, they build engagement among targeted audiences. We suggest that every post should contain a hashtag to ensure it is discoverable. After all, tweets with hashtags receive twice as much engagement as those without them.
Tactic 1: Join trending topics
Taking part in trending conversations helps you to stay relevant and boost the reach of your content in the short term. The right hashtags for a trending topic can get your product, service, brand, or content in front of a massive audience. They can even be seen by users which aren’t necessarily a part of the audience you are trying to target, which may result in better brand awareness.
Tactic 2: Create your own brand hashtag
A brand hashtag is one that’s unique to your company or campaign. It could be as simple as your business name, tagline, or the name of one of your products. As Hootsuite says, it’s a great way to showcase your company culture, products, or services but try to keep your brand hashtags short and easy to remember. And always:
- Check the spelling and slang dictionaries
- Find out how the tag is already being used on Instagram or Twitter
- See how the tag looks with different capitalisations
You can use slogans or keywords designed around a specific marketing campaign as hashtags to build a community around it. But above all, make a brand hashtag that defines your business and is clear to your audience. Take a look at our own hashtag, #femalefounders to get some inspiration.
Tactic 3: Be relevant
A hashtag is like a promise. Make sure if someone has found your content via that hashtag that it’s relevant and you’re living up to your end of the promise. If you use a hashtag with your content, you are setting your readers’ expectations of what they will find in that article or post. Failure to deliver on the promise or expectation you’ve set with the hashtag can hurt your content marketing strategy in the long run, causing your audience to think of your content as spammy.
Hashtags can boost interactions, improve the visibility of your content, and encourage people to talk about your brand. The key is to use the right amount of relevant hashtags. It’s not about getting seen by a lot of people, it’s about getting seen by the right people. That’s how hashtags lead to higher engagement and more followers.
Remember: Every social network has its own rules
Remember, that different social media platforms have different hashtag preferences. It’s essential to have a basic understanding of each channel in order to use them properly. For instance, Instagram is the most hashtag friendly platform as, according to Buzzsumo, “Instagram posts with 11 or more hashtags get the most interactions.” To connect your content with an Instagram audience, consider using popular hashtags like #TBT or #MotivationalMonday.
Instagram posts with 11 or more hashtags get the most interactions.
Twitter began the use of hashtags alongside social content back in 2007. With Twitter, the less hashtags you use, the better. Using one or two hashtags in a post improves interactions, whilst using more tends to make your tweets look spammy.
Using hashtags on Facebook, however, can actually be harmful to your social media marketing efforts. With recent changes to the algorithm, there’s been a real shift towards content from family and friends, so hashtags have little use on the network. Buzzsumo suggested that one reason for this may be that Facebook has the feel of a more private network, where friends and family connect with each other.
New feature! – People can follow hashtags
This means your content can end up in a users’ feeds even if they don’t follow you. And if you’re sharing great content and tagging it with relevant hashtags, many of them will start following you. Use hashtags your audience actually searches for if you’re trying to gain more followers. Avoid hashtags, which are too specific and not discoverable, e.g. #contentmarketingstrategyforb2b. Stay simple and identify existing hashtags that overlap with your content. You can use them to join ongoing conversations and draw attention to your content.
These are the most relevant content marketing hashtags in 2019
After in-depth research, we’ve collected a list of top hashtags to be used in 2019 to get higher engagement. Don’t hesitate to use the most relevant to your content!
Our hashtag base contains 100 hashtags relevant to content marketing, which will enhance your social engagement.
Content Marketing Hashtags are your social channels’ best friends!
If you wish to find out more about social media check out How to Optimise Your Social Media for Small Businesses and How to Create a Paid Twitter Ad Campaign.